BPS is a 12-week live coaching program that teaches real estate agents to build a listing-based business through multiple channels of prospecting and lead generation. Real scripts, real role-play, and real accountability, coached by Justin Ford, a top 1% agent nationally.
Also available: private 1-on-1 and team & brokerage coaching →Leads come and go. Portals raise prices. Referrals dry up. The agents who win in every market are the ones who have consistent conversations through multiple channels of prospecting and lead generation. That starts with identity, mindset, and consistency.
Most agents see themselves as someone business comes to. Top producers see themselves as someone who creates it, every single day.
You know you should be talking to people consistently. Fear of rejection and not knowing what to say keep those conversations from happening.
A strong month, then a dead one. Without a daily prospecting routine, your pipeline depends on luck and whoever happens to call you.
You'll learn who to talk to, exactly what to say, how to handle every objection, and how to turn conversations into listing appointments, one proven system at a time.
Each week builds on the last. You start with who you are, then master the conversations, the lead sources, and the close.
Become the agent who prospects every day. Mindset, standards, and the identity that drives the activity.
Read the four personality styles and adjust your approach so every conversation lands.
Time-block, track, and protect your prospecting hours so the work gets done every day.
The expired listing script, common responses, transitions, and objection handlers.
Win over for-sale-by-owner sellers with a script built to earn the appointment.
Handle the objections you hear every day with confidence and proven language.
Turn the leads you already have into appointments with a follow-up system that doesn't let anyone slip.
Become the known agent in your farm and build a steady stream of listings from one area.
Work the relationships you already have for referrals and repeat business.
Use social platforms to start real conversations that lead to real appointments.
Build the consistency and resilience that keeps you prospecting through any market.
Turn the conversation into a signed appointment, every time you get the chance.
Twelve live sessions with Justin, with teaching, role-play, and Q&A.
Watch Justin prospect again and again, so you hear exactly how the conversations go.
Access to Justin's library of recorded calls to study anytime.
Connect with other BPS agents, share wins, and get your questions answered.
Standards, tracking, and a coach who holds you to them, so you stay consistent.
The tools and resources Justin has used over 20+ years in the industry.
The complete Bulletproof Blueprint™ student workbook for every lesson.
Justin's word-for-word prospecting scripts, ready to use on your next conversation.
Life, Business, and Prospecting assessments to set your starting point.
Most coaching sells motivation. BPS gives you a system you can run tomorrow morning.
Photo of Justin coming soonI'm Justin Ford. I've spent 20+ years in real estate, I lead the Justin Ford Real Estate Team, and I've built a top 1% business nationally by doing the thing most agents avoid: having conversations every day and asking for the listing.
Still active. Still prospecting. Still taking listings. Still selling homes, consistently.
I started BPS Coaching because I kept seeing talented agents stuck waiting on leads, referrals, and the next portal. They didn't just need a system. They needed to become a different agent.
That's why BPS starts with identity and mindset. We work on who you are, what you believe about yourself and your business, and the standards you hold yourself to every day. Once the identity is right, the activity follows, and the system works: who to talk to, what to say, how to handle the objection, and how to close the appointment.
Everything in BPS comes from what works in my business right now. The same scripts, the same daily standards, the same systems I use to train my own team. My job is to hand them to you and hold you to them for twelve weeks.
“Identity before activity. Become the agent who prospects, and the listings follow.”Coach Justin Ford
Real agents talking about what changed after they put the system to work.
Each program is 12 weeks of live group coaching. Start with BPS today, with two new programs coming in 2027.
Build the mindset, skills, habits, and consistency necessary to create opportunities instead of waiting for business to come to you. BPS focuses on identity, prospecting, communication, multiple lead sources, follow-up, accountability, and developing a predictable pipeline.
The natural next step after BPS. BLS teaches agents what to do once the opportunity has been created—from prequalifying and preparing for the appointment to presenting, pricing, handling objections, protecting commission, winning the listing, and delivering an exceptional seller experience.
A biblical approach to building and leading a successful business while recognizing your business as a place of ministry. The program focuses on identity, calling, stewardship, integrity, leadership, money, generosity, serving others, decision-making, purpose, impact, legacy, and marketplace ministry—equipping people to use their business, influence, resources, and relationships to honor God and impact the people He places in their path.
Live and virtual, so you can join from anywhere in North America. Choose the payment option that works for you.
For agents who want Justin's full attention, and for leaders who want BPS across their whole team.
Justin personally coaches a very select few agents at a time. Your coaching is built around your business, your market, and your goals, with the same identity, mindset, and systems behind BPS.
Bring BPS to your whole team or office. Justin coaches team leaders, brokers, and their agents to build a prospecting culture that runs on identity, consistency, and proven systems.
A comprehensive framework designed to uncover where you are, identify where you're out of alignment, and create clarity around where you want to go.
Am I intentionally creating the life I want to live?
Is my business supporting that life?
Am I consistently creating predictable opportunities for future business?
What am I ultimately building, and who benefits from my success?
What changes now?
The Blueprint Intensive is more than filling out assessments. Justin facilitates the conversations, teaches between each part of the Blueprint, challenges your thinking, and creates moments of honest reflection.
Participants evaluate their life, business, growth and legacy, identify the gaps, and then turn that awareness into an action plan they leave with.
Tell us about your business. Whether it's the group program, private one-on-one coaching, or coaching for your team, we'll follow up to confirm your fit and answer your questions.
Real estate agents and team leaders who want to build a listing-based business through consistent prospecting and lead generation across multiple channels, instead of waiting on leads and referrals.
Yes. Every session is live and virtual, Mondays from 2:00 to 3:15 PM Eastern, for twelve weeks. You'll learn, role-play, and ask questions in real time.
No. BPS coaches real estate agents across North America.
$1,500 paid in full, or a payment plan of three payments of $500.
Live prospecting demonstrations, access to Justin's Vault of recorded calls, the private Facebook group, the Bulletproof Blueprint™ workbook, the complete BPS Scriptbook, the Day 1 assessments, and the tools and resources Justin has used over 20+ years in the industry.
Yes. Justin personally coaches a very select few agents at a time, so availability is very limited. Choose "Private one-on-one coaching" on the form to apply.
Yes. Justin coaches teams and brokerages, from team leaders and brokers to their agents. Choose "Team or brokerage coaching" on the form and tell us your team size.
A one-day or two-day live experience where Justin takes your team, brokerage or event through the Bulletproof Blueprint: life, business, growth and legacy. Participants identify the gaps and leave with an action plan. Choose "BPS Blueprint Intensive" on the form to bring it to your organization.
Two new 12-week group coaching programs are coming in 2027: the Bulletproof Listing System (BLS), the natural next step after BPS, and Doing Business God's Way, a faith-based business and marketplace ministry program. Choose either one on the form to join the waitlist.
Monday, October 19, 2026 at 2:00 PM Eastern. Submit the form above to reserve your seat.