Justin Ford

The BPSScriptbook

The word-for-word scripts behind every BPS call.

Expired. For sale by owner. Just listed. Just sold. Online leads. And the handlers for the objections all of them throw at you.

Every word has been said out loud, by me, to a real person, on a real call.

The BPS Scriptbook cover
Top 1% Nationally Real Producers 2025 Agent of the Year 1,000+ Homes Sold 1,000+ Agents Coached
What this is

Not another list of things to say.

Most agents believe prospecting is about knowing what to say. It isn't. Every script in this book is built on questions, because the agent asking the questions is the agent controlling the conversation.

And every question has a purpose. You are listening for two things — their timeline and their motivation. When do they want to be there, and why does that matter to them? None of this is about telling them how great you are. It is about finding out what their goals are and how you can serve them.

Selling is not telling. Selling is asking questions.
01
FSBO Slayer™The for sale by owner call
02
Mission Expired™The expired listing call
03
Just ListedWho is moving in
04
Just SoldWho else wants out
05
Online Leads · BuyerThe showing call
06
Online Leads · Seller InquiryThe listing inquiry call
07
Online Leads · Home ValueThe value request call
08
Objection MasteryEvery call, every source
Get the scriptbook

Tell me where to send it.

You will get the scriptbook as a PDF — print it, mark it up, keep it next to the phone. It is yours to use.

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Justin Ford

Justin Ford

Founder, Bulletproof Prospecting System

I have spent more than twenty years on the phone in sales, not just real estate. Long before I ever listed a house I was making calls for a living, and I am still on the phone today.

I coach real estate professionals across North America on building a listing business through consistent prospecting — live demonstrations, recorded calls, role-play and accountability.